Digital Marketing

Digital Ecosystem 

Hotels must have an active online presence in today’s world. LHM’s Digital Marketing team will work with you to develop your property’s digital ecosystem by setting up, preparing content, and managing social media accounts across various platforms and responding to online reviews. Digital media is also an effective networking opportunity that allows your property to interact with other local businesses, fostering a spirit of B2B support.  

Social Media 

Digital Marketing also encompasses using social media to build community relationships online, conduct social listening and create and curate content. With 70% of American adults having an active Facebook account, hotels need to be present and active. After market research, the LHM Marketing team will develop and maintain the appropriate social media channels. Our team will also look for opportunities to collaborate with other local businesses, be an active online community member and engage with guests. 

Reputation Management 

81% of travelers read reviews before making a reservation.  This is why LHM offers Online Reputation Management to our hotel owners. Our team actively manages and monitors your Trip Advisor,Booking.com, Expedia, and Google accounts. We also manage your Medallia dashboard and actively respond to all reviews. This helps ensure that your guests and potential guests have their needs met, address any concerns at the property level and respond to comments. Knowing the most effective way to respond to reviews, both positive and negative, is vital when building a solid connection with your guests.